Life's Flavorful Moments
Twister
Art by Tamar Ponte, Copy by Rachael Dionisio
The Challenge: Launching a refreshed look & feel for Twister ice cream that creates buzz and makes Twister the trending ice cream for young people (16-18-year-olds).
The Solution: Portray the "twists" and "combinations" of life that the target audience experiences on the different flavors and twists of Twister ice cream.
Posters
Billboards
Merch
Audience Engagement
Social Media - Carousels
