A Piece of Mac
Kraft
Art & Video by Tamar Ponte, Copy by Rachael Dionisio
The Challenge: Connect Kraft Mac and Cheese to Gen Z in culture to show them that KMC is more than a kid's food brand.
The Solution: Create a persona for Kraft Mac and Cheese that represents your long-lost friend who has now grown up, just like you have, and he's come back to comfort you.
Case Study Video
Out-Of-Home
Radio Ads
Social Media
Instagram AI Mockups
Dating App Ads
Package Designs
