Fanta Full-Ride Scholarship
Fanta
Art & Video by Tamar Ponte, Copy & Video by Mark Barboza
The Challenge: Fanta is perceived as a kid's brand— once they become teens, they grow out of their Fanta faze of life. It's time to make Fanta relevant once again to 18-year-olds with a headline-breaking brand act.
The Solution: Create a Fanta College scholarship inducing teens to hunt for a hidden graduation cap under a Fanta bottle cap, because nothing is more important to 18-year-olds than college.
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The Experience
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