Read Between the Seams
Parade
Art by Tamar Ponte, Copy by Blair Benosky
The Challenge: Set Parade apart from other underwear brands by highlighting the unique reasons why consumers remain loyal to the brand.
The Solution: Showcase the four pillars—unreal comfort, inclusive sizing, sustainable fabric, and commitment to social good—of the brand that is usually the underlying factors in purchasing.
Out-Of-Home
Social Media
Landing Page
